Brand development

The identity of your proposition is important,,, take this branding as an example:

Apple has a clever grasp on its branding for iPod, their consistent approach to combining popular music and powerful symbolic imagery with the obligatory ‘white’ product placement,  creates an illusion of ‘cool’ and makes potential iPod users feel like they too will now be able to dance this well? . We are not sure that this actually happens in real life, but it has definitely worked given that millions of iPods have been sold as a result. 

Product marketing starts form the very first time a prospective customer views what you have to offer,,, so generally your logo will be the first encounter they may have with your company or product.

A logo doesn't necessarily have to be complex or clever in its design, but it must convey what your brand aspirations are,,,

A style guide is a good idea as it will form the design bible to allow other designers to follow the brand identity and style, and how the logo and colours should be correctly represented.

if in the future a web site is developed, or in store marketing support is required then a style guide will ensure continuity.

Unless you have the graphic design skills required to formulate a logo then it will be necessary to engage the services of a design studio.

ideasmatrix can offer design skills from its own in house designer or by utilizing numerous companies who can offer such services.

Branding (noun): the act of giving a company a particular design or symbol in order to advertise its products and services: