Consider the dichotomy,,,

According to the National Food Survey, British people spent, on average, £5.20 per person per week on food in restaurants or takeaways,,,. When having a takeaway this means that the average family will have over 20 pounds worth of gourmet delights which will travel from the local fast food outlet in a carry bag all the way home.

Given the most popular take away dishes are either curries or Chinese, this begs the question of how to transport the contents of this carrier bag without the inevitable topple and subsequent mess.

Every week millions of motorists will resort to having one hand on the wheel and one hand on the dinner. We haven’t carried out our own research, but we would expect to find that the number of road traffic accidents to be higher within the vicinity of the local takeaway restaurants.

In response to this we can see only two viable options:

1. Close all take away restaurants with the loss of thousands of jobs
2. Provide the sensible take-away’er with the option to buy the best purchase they will ever make......introducing the takeawaygrip

The simple ideas are often those which are most effective. The TAG is no exception.

It solves one of those fundamental problems encountered by anyone who has ever transported a take away meal home in their vehicle. Plastic carry bags which are full of irregular shaped containers, which usually contain hot and sometimes runny contents, do not cope well with being perched in the foot well of a car.

Generally the driver makes a vain attempt to restrict the movement of the contents of this bag, and often endangers not only their own life, but also the lives of other road users.

The TAG is a simple device which provides a safe and reliable way of holding a carrier bag for the duration of the journey. Its design is simple and relies on laws of physics to provide a device capable of suspending a weight without the need to make mechanical fixings to the vehicle.

There are 3 main elements to the design;

This simple product was invented by a gentleman called Andrew Seddon, he had the idea but no idea about how to get it to market.

Ideasmatrix is helping Andrew with all aspects to make this product happen, the estimated on sale date will be Q3 2007.

Areas of business covered by ideasmatrix:
1. Business model planning
2. Mechanical CAD design
3. Opening tooling in China
4. Establishing a manufacturing contact
5. Logo design, colourway and POS design
6. Routes to market
7. Shipments and logistics