Email:
Password:
Forgot your password?

Brand Marketing

Everything is about marketing.

The very first time you meet someone, the very first time they are exposed to your company, you are marketing yourself.

Many companies underestimate the importance of marketing and especially PR.

Marketing doesn't have to be expensive, and generally advertising doesn't work (unless its tested and a ROI can be proven). All marketing should be tested, and the results known. You must understand what works and what doesn't, testing and optimisation should always happen.

Just because your biggest competitor does their marketing in a certain way does not mean its right, they may just have a big marketing budget which they can afford to loose.

The reality for most people is that marketing is generally the first expense to disappear from the budget, yet without some degree of marketing your position in the market could be lost.

 

A few areas where ideasmatrix could help you, Jump to key sections on this page:

• Brand logo and corporate style guide
• Marketing and PR
• Communications planning
• Online activity

 

Brand logo and corporate style guide

If your business is forward facing and offers its customers benefits which the organization wants to become known for, then the brand style and representation of the brand through is look, feel, colours and slogans becomes what it is synonymous for.



Apple has a firm grasp on its branding for iPod, their consistent approach to combining popular music and powerful symbolic imagery with the obligatory "white" product placement, creates an illusion of "cool" and makes potential iPod users feel like they too will now be able to dance this well? . We are not sure that this actually happens in real life, but it has definitely worked given that millions of iPods have been sold as a result.

Product marketing starts form the very first time a prospective customer views what you have to offer, so generally your logo will be the first encounter they may have with your company or product.

A logo doesn't necessarily have to be complex or clever in its design, but it must convey what your brand aspirations are.

A style guide is a good idea as it will form the design bible to allow other designers to follow the brand identity and style, and how the logo and colours should be correctly represented.

if in the future a web site is developed, or in store marketing support is required then a style guide will ensure continuity.

Click here to see how ideasmatrix can help you develop your brand identity


Go back to list

 

Marketing and PR

As part of your business strategy you will need to consider how the business will be marketed. Marketing needn't be difficult; sometime the simplest of marketing activities can generate surprising results, however as with all marketing testing the effectiveness and results of any activity is crucial. You will need to consider how your business will raise sufficient awareness to market what you are selling.

Activities such as the following could be considered as part of your business planning:

• Press relations (PR): using printed media to write about your products and services
• Advertising: Paying for adverts in various formats to publicize your brand or company
• Trade shows: exhibiting at either trade or public events
• Sponsorship: attaching your brand to a 3rd party situation which appeals to your targeted demographic
• Referals: word of mouth is the best form of advertising


Go back to list

 

Communications planning

For your business strategy to succeed is there a need to develop a brand and marketing communication plan which outlines the activities you will engage in. This plan will work with the available marketing budget and assign spend according to areas.

It is important when generating a communications plan that the chosen marketing methods and areas are suited to your target demographic and their effectiveness can be measured. As with any marketing activity it is important that it is tested and proven before more money is invested in this marketing methodology.

Just because your competitors advertise in a certain publication it doesn't necessarily mean that it works. Careful planning and execution of your comms plan is essential to remain within budget and on track with you original criteria. Ideasmatrix can assist in the writing and implementation of a comms plan.


Go back to list

 

Online activity

The online activity of any organisation is vital.

It's not just a simple matter of putting up a web site and hoping traffic will find it, today companies have to have a consistent and orchestrated in their approach to online activities. Companies successfully using the internet understand that it is a process rather than a one time operation. Modernisation and optimization must occur to ensure that any web presence you have is maintained.

Some areas where Ideasmatrix might assist with your online activity:

• Website design
• Social media integration, Facebook, Twitter, Blogs etc
• SEO
• Pay per click
• Split testing
• Usability



Go back to list