Development strategy
Based on the research you have already conducted about your market, customers and competitors, some decisions about developing your product or service could include:
• Will the company develop IP (intellectual property)in the form of products, software, trademarks etc?
• Will the company sell physical products?
• Will the company adopt a 'make' or 'buy' strategy?
• Will the company grant a IP license for other 3rd party companies to exploit?
• Will the company license-in technology or IP?
• What, where, when, how and who will develop the IP?
Once the fundamentals of your proposition are known, then plans can be made for product or service development. ideasmatrix has a long history in product development and could assist in the following areas:
• Industrial design
• Mechanical design
• Tooling design
• Electronics development
• Software design
• Prototyping
• Manufacturing partners
